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What constitutes an unsoliciated offer regarding merchandise for sale?

Question Details: My son's school is partnered with a company that sends out flyers for spring pictures that state, "Not an order form," "Send no money now," and, "Just choose a pose." It's not an order form for pictures or consent to purchase. A month later, they send home a full package of pictures that states, "pay for these or return them." I'm wondering if this is covered under any sort of unsolicited goods laws to entitle families to keep the pictures. Additionally, the schools will hold kids' report cards until you pay for any pictures you do not return the pictures. Is that legal?

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