When is a cease and desist appropriate?

Question Details: We own a hockey pro shop located inside of a NHL owned/sponsored facility. We are on a handshake lease. The problem is that the general manager of the facility is knowingly allowing vendors that we carry to direct sell to people who come into the rink. They are selling below retail, without taxes, and the rink is not charging rent to them. The general manager is part of the group that is direct selling to these customers of ours. I do not know how to proceed.

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