Is a sign company responsible for damage done by the equipment they rent out?

Question Details: Is the company who supplies construction pylons responsible for the equipment they may rent out? I was driving down the interstate and I pulled into the passing lane and slammed into a stray construction pylon that was in that lane. There was no construction going on anywhere near that stretch of highway, so there was no reason for the pylon to be on the road. It did about $1500 worth of damage to my vehicle. I contacted the company. They were initially very understanding of the whole thing. However, once I submitted the repair estimate to them, they called me and said they would not pay it, their insurance would not pay it, and they were not responsible for that piece of equipment that very clearly had their name written on it. I'm frustrated and need my vehicle fixed. Are they not responsible for their equipment, whether that pylon fell off of one of their trucks or was one that they rented out to some other company. It's still their equipment, right?

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