Do I need to file a DBA if I use a trademarked logo in the marketing material?

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Do I need to file a DBA if I use a trademarked logo in the marketing material?

I don’t have a business yet and I’m still in a preliminary research stage that’s why I seek an advice here. I’m planning to found a publishing house in DE. I’ll make up an arbitrary business name for the sake of the example. So if my business is registered as

Asked on December 8, 2018 under Business Law, Colorado

Answers:

SJZ, Member, New York Bar / FreeAdvice Contributing Attorney

Answered 5 years ago | Contributor

No, you will not need a DBA, because you will be using short, but obvious and clearly recognizable, form of your full LLC name as your tradename, logo, etc. A DBA is only required when you are operating under a name that is an obvious version of your official name.


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