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Can I trademark a word that we have given to a technology?

Question Details: We own a clothing company and our factory uses a Hydrophobic coating on the clothing to repel water. Quiksilver uses a similar coating and calls it "DryFlightTM". Is there a way to trademark our own name for our technology? We also have a slogan, can we trademark that even though our specimen is ornamental? It is not our company name so therefore the slogan would only be used on T-shirts and social media.

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