Who is liable for damage caused to a car in a car wash?

Question Details:

I took my car, or tried to take it through, a car wash at a convenience store. Before going through, I read the directions carefully. They were very faded out and weathered. The directions did not say how to approach the washing mechanism or where precisely to place the car. In every other car wash I have been to, the car should be driven, with the driver's side tire in between the guide rails which then pull the car through. I attempted to do this, in the absence of other directions but damaged my car and must now replace a tire and bumper. Who should pay? Owner of the store called later to ask for my insurance agent's name.

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