If you get a price quote from a company on-line, does the company have to honor that price?

Question Details:

I searched the internet for a decent price for a rental car. I found one; the price was $2.86 a day. I wanted to rent it for 9 days which came to $25.70. With taxes the total was $86.55. When I went in to pick of the car they would not honor the price and told me that it was a mistake. Does the rental car company have to honor the price I received?

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